Cookie Policy
This Cookie Policy explains how Water Heater Genius (“we,” “us,” or “our”) uses cookies and similar technologies when you visit our website at waterheatergenius.com (the “Site”). It explains what these technologies are, why we use them, and your rights regarding their use. For more information on how we handle your personal data, please see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners about how the site is being used.
Cookies can be “Session” cookies, which expire when you close your browser, or “Persistent” cookies, which remain on your device for a set period or until you delete them.
Cookie Consent Management
We use the WP Consent plugin as our consent management platform to give you control over which cookies are set on your device. When you first visit our Site, you’ll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by cookie category
You can change your preferences at any time by clicking the cookie settings icon on our Site.
How We Use Cookies
Necessary Cookies: Essential for the Site to function properly. They enable page navigation, security features, contact form submissions, and access to key areas of the Site. This category also includes cookies required for WordPress comment functionality. These cookies do not require consent.
Statistics Cookies: Help us understand how visitors interact with our Site by collecting anonymized information such as page views, session duration, bounce rates, and traffic sources. We use Google Analytics for this purpose, which helps us improve our website content and user experience.
Third-Party Services
Google Analytics: We use Google Analytics to analyze website traffic and user behavior. It collects anonymized information including pages visited, time on page, browser type, device information, geographic location (city/state level), and referring website. We use this data solely to improve our Site and do not use it for advertising or remarketing purposes. You can opt out by installing the Google Analytics Opt-out Browser Add-on. Google’s privacy policy: policies.google.com/privacy.
Cookies Used on This Site
The following is a complete list of cookies currently detected on this Site, organized by category and maintained automatically by the WP Consent plugin.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
NameDescriptionDurationwpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 daysComments
These cookies are needed for adding comments on this website.
NameDescriptionDurationcomment_authorUsed to track the user across multiple sessions.Sessioncomment_author_emailUsed to track the user across multiple sessions.Sessioncomment_author_urlUsed to track the user across multiple sessions.SessionStatistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn moreNameDescriptionDuration__utmaID used to identify users and sessions2 years after last activity__utmtUsed to monitor number of Google Analytics server requests10 minutes__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months_gaID used to identify users2 years_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds_ga_ID used to identify users2 years_gidID used to identify users for 24 hours after last activity24 hours_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 daysYour Rights Under California Law (CCPA)
If you are a California resident, you have the following rights regarding personal information collected through cookies on our Site:
Right to Know: You have the right to know what personal information is collected through cookies and how it is used. This Cookie Policy and our Privacy Policy provide that information.
Right to Delete: You have the right to request deletion of personal information we’ve collected, subject to certain exceptions. Contact us using the information below to submit a request.
Right to Opt-Out: You can opt out of analytics tracking at any time using our cookie consent manager or your browser settings.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
No Sale of Personal Information: We do not sell your personal information to third parties. Google Analytics operates as a service provider processing data on our behalf solely for analytics purposes.
Do Not Track Signals
When you enable Do Not Track in your browser, our Site will respect that signal and will not set non-essential cookies without your explicit consent through our cookie consent manager.
Your Cookie Choices
Cookie Consent Manager: Use the consent banner or cookie settings icon on our Site to manage your preferences at any time.
Browser Settings: You can configure your browser to decline cookies. Note that disabling all cookies may affect certain features of the Site. Instructions for common browsers:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
- Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on.
Mobile Devices: You can adjust your mobile device settings to limit tracking.
Data Retention
Cookie data is retained according to each cookie’s individual duration. Google Analytics data is retained per our configured retention period. You can request deletion of your personal information at any time by contacting us.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on this page with a revised “Last Updated” date.
Contact Us
If you have questions about our use of cookies, this Cookie Policy, or wish to exercise your California privacy rights, please contact us:
Water Heater Genius
9355 Telegraph Rd., Pico Rivera, CA 90660
Phone: (833) 927-3356
Email: service@waterheatergenius.com
Website: waterheatergenius.com